"Fiji Water Girl" is now suing Fiji Water

According to Deadline, the suit, filed in Los Angeles Superior Court, claims a cardboard cutout marketing campaign was created the day after the Golden Globes using her image without authorisation.

On Jan. 8, Fiji Water attempted to negotiate an agreement with Cuthbert's agent, but it was too late as a cardboard cutout of the model was already standing outside of Bristol Farms in West Hollywood, the documents read. A photo circulated in January showing singer John Legend leaving a Beverly Hills, California, grocery store with one of those Cuthbert cutouts right behind him.

Fiji Water provided ET Canada with a statement on the case, writing, "This lawsuit is frivolous and entirely without merit". After the Golden Globes social media moment, we negotiated a generous agreement with Ms Cuthbert that she blatantly violated. They added, "We are confident that we will prevail in court".

Kelleth became a sensation online thanks to her photobombing ways at the Golden Globes.

She estimates that she generated more than $12 million worth of brand exposure.

"The fake document Steinbach signed in the potential future promotional video was not an agreement", Cuthbert's lawyer Kimberly Buffington claims in the lawsuit.

According to Cuthbert, Fiji's post-Globes cutout campaign was initiated without her consent.

Fiji Water appears to be a little confused, too.

The stunt also saw Cuthbert appear on countless USA radio and TV shows, land Instagram sponsored posts and even a spot on U.S. soap The Bold And The Beautiful where she carries a tray of water.

But not everyone was impressed with the ploy. Per THR, her lawsuit seeks "punitive and compensatory damages, plus disgorgement of FIJI Water's profits".

"The sponsors of events need to get permission from people when they get them to take their picture next to products". The company says it hired Cuthbert to help hydrate celebs - not photobomb their individual red carpet moments. "You would think the coverage would not be about me".

"There's tons of photographers everywhere". "There is not just a camera - there are so many cameras that you are caught in the crossfire no matter where you stand". "If you're going to be trapped in a photo, you gotta look good".

"It's all strategic", Cuthbert told the publication.

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