Multinational companies pull YouTube ads

Multinational companies pull YouTube ads

The YouTube video app is seen on various digital devices.

In response to Watson's posts, a number of big brands have pulled their advertising from YouTube. YouTube information panels efforts to stop false and inaccurate information about the measles, mumps and rubella vaccine had previously appeared in front of anti-vaccination channels that introduced it.

A spokesman for Vitacost, a vitamin supplement company, told Buzzfeed it had pulled its advertising from YouTube after its presence on anti-vaccination videos was brought to their attention. He said some of the videos on the platform, which is owned by Google, carried ads for top brands including Disney.

Back in 2017, YouTube got in trouble for monetizing disturbing videos meant for kids, such as a Claymation Spiderman urinating on Elsa of Frozen and a cartoon showing Mickey Mouse lying in the street in a pool of blood as Minnie Mouse looks on.

Each time advertisers have eventually returned. The team agreed to be aware of the problem and stated that they are working on ways to resolve the issue and keep viewers safe.

As one of the popular news reporters reported that several advertisements such as health companies, running before anti-vax videos.

In light of the paedophilia ring concerns by users, YouTube has reportedly banned hundreds of channels and disabled comments for content that promoted child exploitation. Though the company won't break out specific numbers for the video site, analysts from Baird & Co. estimate it netted about US$20 billion for Google in 2018 alone. The controversy surrounds certain videos on YouTube that alleged predators are using to exploit children. One of the channels that have since been demonetized, VAXXED TV, has more than 55,000 subscribers and has posted dozens of videos linking vaccines to autism or alleged other injuries. We took immediate action by deleting accounts and channels, reporting illegal activity to authorities and disabling comments on tens of millions of videos that include minors.

Disney has also withheld its spending, according to people with knowledge of the matter, who asked not to be identified because the decision hasn't been made public. That's more than the entire year of 2016, when there were only 86. Perhaps advertisers pulling their YouTube pre-roll ads, which many have done over the last 48 hours, will help push this process along more quickly. Advertising research firm EMarketer estimates YouTube will net $11.4 billion in worldwide revenue in 2019 after accounting for revenue shared with content producers. If the company can show major advertisers they're tackling the problem, advertising revenues won't be hurt at all, he said.

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