Jordan Peele's "Us" Sets Opening Weekend Record for Original Horror Film

Jordan Peele's

With his new film "Us" blasting to an estimated $70.3 million (Sh7.077 billion) opening in North American theaters in one of the best launches ever for a horror film, director Jordan Peele has done it again.

Us grossed more at its initial weekend box office than Peele's previous movie Get Out.

"Put simply, Jordan Peele is a genius", said a highly impressed Jim Orr, Universal president of domestic distribution.

Director Jordan Peele (L), and actors Lupita Nyong'o and Winston Duke, seen at the March 19, 2019 NY premiere of "Us", helped propel the horror film to the top of the North American box office.

Strong reviews and word of mouth helped propel "Us". That margin is shrinking, however, thanks to the success of "Captain Marvel" and now "Us". The female-fronted tentpole added another US$34 million, taking its domestic tally past US$320 million. Brie Larson's Carol Danvers remains a force at the box office, crossing $900 million in ticket sales globally. Paramount Pictures' animated adventure Wonder Park landed in third place, earning US$9 million for a North American bounty of US$29 million.

With an additional $16.7 million tickets sold overseas, the accumulative total of $87 million far exceeds the $33.4 million opening weekend for "Get Out", while also blowing past the film's reported $20 million production budget. Fourth spot went to CBS/Lionsgate's teen drama "Five Feet Apart", at $8.8 million (Sh885m). So far the film has taken $321 million domestically, bringing its worldwide total to $910 million.

Among specialty releases, Bleecker Street's "Hotel Mumbai" pulled in $89,492 when it bowed in four theaters in NY and Los Angeles, translating to $21,623 per venue.

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