We prefer to let our customers watch our content on our service. The SVOD service has also shied away from integrating its offering with Apple TV apps.
While we don't have all the details of the new streaming service (we expect to know more after Apple's event on March 25), we have heard about negotiations with HBO, Starz, and Showtime to provide premium content.
Instead, Hastings says he believes Netflix will "learn lessons" from the competitor, saying that "we will make this a better industry if we have great competitors". As a part of the streaming platform, Apple will also launch an upgraded TV app that will act as a hub for multiple streaming platforms.
"We've always had massive competitors", Hastings said.
"These are fantastic, large, well-funded companies ... but you do your best job when you have great competitors".
Discussions between the company and potential vendors have not been fruitful between some of the biggest publishers and creators, namely and reportedly Netflix and Hulu - a consortium-backed service with shows from AT&T, Disney, Comcast, Fox and their subsidiary networks.
Primarily a DVD delivery service in its early years, the Los Gatos-based Netflix made its first steps into streaming in 2007 when the AOL dial-up sound was still a recent memory for getting online.
Onc company that won't be part of Apple's video plans?
Apple will announce the streaming initiative alongside other new products, including a magazine subscription bundle, at the event in Cupertino, California.
