Video content service announced at special event

Video content service announced at special event

A star-studded new TV service is expected to headline Apple's event at the Steve Jobs Theater in Cupertino, California.

Apple TV Plus is the new subscription service from Apple for is Original video content and it was the one that we were waiting to hear.

Apple's much-anticipated video streaming service was unveiled Monday - but it won't be available to viewers until at least September. But Apple is transitioning more to a content delivery company. Apple confirmed both plans to offer serious original programming and many shows already in the pipeline, including a sci-fi series called See and a drama called The Morning Show.

The new service, dubbed Apple TV Plus, will be a "home for the world's most creative storytellers", the tech company said in a March 25 announcement.

The service will be available on iOS, macOS, Roku, FireTV and on smart TVs from other manufacturers like Samsung, LG, Vizio, and Sony. It will be an ad-free subscription service, available on and offline, with new additions every month.

For majority of the keynote, Apple introduced directors, actors, and actresses to help Apple unveils TV Plus content, including Oprah Winfrey, Reese Witherspoon, Steven Spielberg, Jason Momoa, Steve Carell, Alfre Woodard, Sesame Street's Big Bird, and Kumail Nanjiani.

Based on what's now known about the streaming service, it will be impossible for Apple TV+ to even consider itself as competition to Netflix, with its massive library of popular original series' and established licensed content, like Friends. A unique card number is created on the iPhone for the Apple card and stored safely on the device's secure element.

The company did not, however, reveal any details on pricing.

Apple TV+ will be bringing loads of exclusive new content to all Apple TV-enabled devices.

Apple TV+ will include original Apple programming - as Netflix has done, with a library of original content hinted at by the stars who were at the Apple rollout.

Apple is officially entering the streaming wars. It will be Goldman's first consumer credit card, although the banking giant recently launched its Marcus payments app.

Services now generate $10bn per quarter for Apple, so a move into services is understandable. Apple, however, will not require a subscription to its premium video streaming service in order for its users to take advantage of the Apple TV Channels feature.

Apple said advertisers won't track readers inside the app.

Separately the company said it was launching a new game subscription service called Apple Arcade later this year with at least 100 titles at launch.

Apple TV Plus will be available in over 100 countries later this fall.

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