Volvo to set lower speed limit on its new cars

Volvo to set lower speed limit on its new cars

Volvo suggests that drivers do not recognise the danger involved in speed; on the contrary, it could be argued that many do, but may continue anyway because either their cars make them feel too well insulated, or they enjoy the thrill, puerile though it may sound. Polestar models were not mentioned.

"Volvo is a leader in safety: we always have been and we always will be", said Håkan Samuelsson, president and chief executive of Volvo Cars. But what Volvo has done here, in limiting its cars to a speed beyond all speed limits we know of in trying to "completely end serious injuries in fatalities in its cars", is neither fish nor fowl.

"We want to start a conversation about whether vehicle makers have the right or maybe even an obligation to install technology in cars that changes their driver's behaviour, to tackle things like speeding, intoxication or distraction", Volvo Cars President and CEO Håkan Samuelsson said in the statement.

"We've realized that to close the gap we have to focus more on the human factors", he told Reuters.

Volvo referenced the limitations of technology to prevent accidents and injuries above certain speeds, citing data from the US National Highway and Traffic Safety Administration showing that 25% of road fatalities in the US in 2017 were a result of speeding. It's taken away a chunk of the driver's responsibility in governing speed, yet not done something truly bold in, say, using navigation, camera and radar technology to ensure its cars never exceed any speed limit on any given road.

The company is also looking at lower geo-fenced speed limits to slow cars around sensitive pedestrian areas such as schools, while seeking to "start a conversation" among automakers and regulators about how technology can be used to improve safety.

Volvo Cars is based in Gothenburg, Sweden, but is owned by China's Geely holding company. In other words, if drivers can not be trusted to make the decision to slow down, the cars will do that for them.

It will not be possible to turn off the limited speed, a company spokeswoman said.

It said speeding is one of the most prominent reasons for road accidents, and the introduction of a built-in speed limits will help curb the number of deaths caused by drivers going too fast. European highway limits are usually around 75-80 miles per hour at maximum, and crashing at 90-100 is already unsafe enough. Perhaps it'll be seen one day as entirely normal, just as the 155mph limiters are accepted today. Samuelsson conceded that the limit could be a turnoff for German buyers.

Although the United Kingdom is expected to have left the European Union by the time such legislation is introduced, vehicle manufacturers are unlikely to remove speed limiters in the UK.

"We can not please everybody, but we think we will attract new customers", he said, recalling that the rollout of three-point seat belts pioneered by Volvo in 1959 had initially been criticized by some as intrusive.

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