You want AIs with that? McDonald's buys into machine learning

You want AIs with that? McDonald's buys into machine learning

It means customers will soon be offered food suggestions pushed towards them by smart algorithms, based on factors such as the weather, local trends, or even their vehicle licence plate.

The world's largest restaurant chain, which turns over around $23 billion a year, has dropped the sum to become the sole owner of the decision-logic tech firm, whose offices are located in NY and Tel Aviv.

"Technology is a critical element of our Velocity Growth Plan, enhancing the experience for our customers by providing greater convenience on their terms", McDonald's President and CEO Steve Easterbrook said in a statement to TechCrunch.

It could also suggest food based on what a customer has ordered in the past by recognising their vehicle. McDonald's tested this technology in several USA restaurants in 2018.

About Dynamic Yield Dynamic Yield is an AI-powered Personalization Anywhere™ platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. According to Bloomberg, the company acquired a startup that develops artificial intelligence systems - Dynamic Yield Ltd for $300 million.

Once the ink dries on the deal, McDonald's plans to roll out the foody function this year to Drive Thrus across the country, before expanding into worldwide markets.

He said McDonald's is expanding the role that technology will play in the company's future "and the speed with which we'll be able to implement our vision of creating more personalised experiences for our customers".

McDonald's tested this technology in several US restaurants in 2018.

While McDonald's always has been strongly associated with fast food, given the today's activities of the company, who knows, maybe one day you would more likely think about Big Data when somebody mentions the company's name rather than Big Mac.

McDonald's headquarters has even changed addresses, moving back to Chicago after 47 years of being in the city's suburbs.

As for the fortune of Dynamic Yield, when the deal closes, it is said to remain a stand-alone firm and it will continue its work with clients other than its sole owner.

Related Articles