Burger King plans to expand Impossible Burger sales nationwide

Burger King plans to expand Impossible Burger sales nationwide

The company declined to specify when or which additional markets the Impossible Whopper would be landing in before the proposed nationwide rollout at the end of 2019, only that the expansion would be coming "in the very near future".

Unlike veggie burgers, Impossible burger patties are created to mimic the look and texture of meat when cooked.

Burger King announced its collaboration with Impossible Foods, manufacturer of the plant-based Impossible Burger, in November.

Who said fast food customers don't like healthy food?

The vegetarian take on Burger King's signature sandwich proved popular enough in its limited debut that the fast-food chain plans to roll it out nationwide by the end of the year, Burger King said on Monday.

The website explains, 'Yes, Impossible meat is plant-based, but it wasn't made for vegans'. "I've tasted the product many times, in fact I've sometimes overused my executive privilege to have the Burger King chefs bring me the product into the office on occasion".

The Impossible Whopper is supposed to taste just like Burger King's regular Whopper.

At the end of 2018 Burger King had about 7,300 locations across the U.S. That version is being used in Burger King's Impossible Whoppers. Now, the fast food chain plans to roll out its new Impossible Whopper to all of its 7,300 US locations by the end of the year.

Globally, the meat substitutes market is forecast to grow to $6.4billion by 2023, up from an estimated $4.33billion in 2017, according to research firm MarketsandMarkets.

Impossible Foods" mission statement claims that "using animals to make meat is a prehistoric and destructive technology' and using meat-free alternatives is important for the environment'.

Related Articles