Burger King serves up 'not-so-happy' meals

Burger King serves up 'not-so-happy' meals

That's the message Burger King is trying to communicate with a lineup of burger meals focused on "real" moods to help raise awareness about mental health.

The Unhappy Meals will be sold at select Burger King locations in Seattle, Miami, Los Angeles, New York and Austin - all in different colored boxes signifying each emotional muse. Hungry patrons can choose a Pissed Meal when they're angry, a Blue Meal when sad, a Salty Meal for those bitter moments and a DGAF for obvious reasons. "That's why they're asking guests to order a Whopper meal based on however they might be feeling", an online release stated Wednesday. All of them feature a Whopper, fries and a drink.

A video posted to YouTube by Burger King about the effort showcases a few people tackling situations any one of us might find ourselves in: a disappointing job, an unplanned pregnancy, a bleak dating scene, permanent residency in your parents' home, and being victimized by bullying.

But unlike the Happy Meal, there's no toy. They are rolling out in a few major USA cities, including Seattle, New York, Los Angeles, Austin and Miami. "If we act before Stage 4, with early identification and intervention, people can recover from even serious mental illnesses, and we give everyone hope", said Gionfriddo.

If you've ever wandered into a fast food joint to eat your feelings, you're not alone. The ad swaps Burger King's iconic "Have it your way" slogan with "Feel your way". But if you're struggling with mental health issues on a daily basis, one fast food joint is taking part in a campaign to remind you that you're also not definitely not alone in that situation either.

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