Instagram adds support for landscape video on IGTV

Instagram adds support for landscape video on IGTV

Nearly a year after Instagram originally launched IGTV, the company has announced improvements to the feature based on creator and viewer feedback.

IGTV debuted as Instagram's long-form video medium in June 2018.

Until now, IGTV has only supported videos uploaded in portrait orientation, the common format for posting to many social media platforms.

Instagram's IGTV is getting its mots important update so far: the ability for creators to shoot and share landscape videos. While the change isn't anything new and simply returns the platform to the more traditional video format without losing so much screen real estate, the change feels similar to when Instagram moved beyond square crops in the main app - and could boost the young IGTV.

It's not clear how many users have jumped on IGTV yet, the firm says they've seen a surge of content and more users spending time on it, but refrains from giving any numbers either concrete or the more typical obfuscated percentages.

The Facebook-owned photo app said Thursday that it's adding the capability following requests from creators and viewers. They have heard from creators and audience, and as I can imagine, there were different opinions in the "horizontal vs. vertical video" debate. Another report earlier this week revealed that Instagram's IGTV feature is going through some drastic design overhaul, with a simpler UI and single feed of content suggested by algorithms. Instagram believes the expansion will enable enhanced creativity and a rise in engagement.

Do you think IGTV will be more successful now that it supports landscape videos? "Ultimately, our vision is to make IGTV a destination for great content no matter how it's shot so creators can express themselves how they want".

During its first year or so of existence, IGTV has been limited to only vertical videos.

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