Report reveals insane money Ninja and DrLupo are paid for sponsored streams

Report reveals insane money Ninja and DrLupo are paid for sponsored streams

The influencer approach in gaming creates a feeling of trust between the streamer and the fan, since most of the viewers trust their chosen content creator to give their honest opinion on a game.

Therefore, the publishers who don't spend on streamers may lack in gaining the audience.

According to a new report, popular streamers like Ninja and DrLupo have been paid up to $50,000 an hour to do sponsored streams of new games, as developers take advantage of the rise in streaming to promote their games.

Some popular gamers are making each hour what some people make in a year just by playing new video games, a new report claims.

Since popular streamers can command audiences of as many as 680k simultaneous viewers, they are enormously influential, and game companies treat them accordingly.

As the WSJ reports, big video game publishers like Electronic Arts, Activision Blizzard, and Ubisoft are paying massive sums of money to popular video game streamers to play and stream their latest games to followers.

How much a Twitch streamer earns? Another, example which hit the circle for streamers was when Ninja was paid an amount of 1 million USA dollars for playing Apex Legends.

Despite launching with no advanced marketing, the #ApexPartner program helped "Apex Legends" bring in more than one million players in its first 24 hours.

However, this marketing strategy is used by publishers for a long time to attract players. However, it is common to see non-disparagement clauses in these contracts, meaning that a streamer can criticize a game, but cannot ridicule it.

However, this non - traditional marketing strategy is increasing more rapidly.

Sure, we know people love video games - but how is it possible that pro gamers earn more in 1 hour than families in 7 U.S. states earn in a year?

Site highlights each day to your inbox.

Related Articles