Toys R Us makes small comeback with 2 stores

Toys R Us makes small comeback with 2 stores

The revamped Toys R Us is a joint venture between Tru Kids Brands - which acquired the Toys R Us brand in January - and b8ta, a chain of "experiential" consumer electronics stores.

Tru Kids and b8ta plan to open 10 total us stores by the end of 2020, but their first step will be launching two stores this fall in the Galleria mall in Houston, Texas, and in the Westfield Garden State Plaza in Paramus, New Jersey.

Barry said more details about the stores will be announced in the coming weeks, including an added online experience. Toys will be displayed out of the box to allow for testing before purchase and the space will feature an open play area. The company hopes the new locations will be "must-visit" destinations for parents and their children.

You can call it a comeback for Toys R Us. Tru Kids bought the intellectual property of Toys "R" Us, including the brand names of Toys "R" Us, Babies "R" Us, and Geoffrey the Giraffe, after the chain's bankruptcy filing and liquidation previous year.

Toys R Us wants people to know these new stores will be significantly smaller than the Toys R Us stores we all grew up with.

A year after shutting all its USA stores, Toys R Us is making a comeback.

Toymakers will also be encouraged to design and set up branded shops within the new stores, creating another potential revenue stream for Tru Kids. They will still sell toys, but fewer of them.

Tru Kids, based in Parsippany, New Jersey, is working with licensing partners to open about 70 stores this year in Asia, India and Europe.

While Toys "R" Us built its brand around the idea of being "the biggest toy store there is", its new stores will be more in line with its new reality-smaller and taking up less real estate, reportedly spanning between 6,500 and 10,000 square feet, compared with the sprawling 40,000-square-foot footprint of their former incarnation. Barry says a sizeable business is still up for grabs despite many retailers like Walmart and Target expanding their toy aisles.

By 2017, when the chain declared bankruptcy, it had almost $8 billion in debt versus just $6.6 billion in assets.

The company says they plan to open additional stores within the US over the course of 2020. After all, Toys R Us had annual sales of $11.5 billion when it filed for bankruptcy.

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