Facebook wants the world to know it owns Instagram and WhatsApp

Facebook wants the world to know it owns Instagram and WhatsApp

According to The Information, Facebook is set to change the names of Instagram and WhatsApp to better reflect their second-tier status and better credit Facebook for the apps' growth.

Not only these IM apps, but the company is also updating its other apps including Workplace branding as "Workplace by Facebook".

On your normal Launcher or Home Screen, the apps - Instagram and WhatsApp - will still retain their normal names.

The cofounders of Instagram and WhatsApp have successively left the Silicon Valley tech giant over the past few years, with various reports pointing to tensions between them and Mark Zuckerberg as the 34-year-old billionaire chief executive has pushed to integrate the services more closely.

What I am not sure about is how this new names will impact use of these apps.

Facebook seems to be accelerating the integration of its messaging apps, and the rebranding could be a first step towards a more unified ecosystem.

Instagram and WhatsApp will be getting a rebrand, with their new names to feature their parent company's title, Facebook, more prominently.

The Information reported on the planned change, and it appears that Facebook has confirmed that it is indeed planning to do so.

The sudden rush to claim ownership from Facebook is surprising considering the bevy of charges against the company for violating user privacy.

"We want to be clearer about the products and services that are part of Facebook", a Facebook spokesperson told the publication. Will it make people more confident about the platforms, or will it make people shy away? - if at all there's people who didn't know Facebook owned the platforms. The social media giant recently informed Instagram and WhatsApp employees about the change.

The FTC is also investigating Facebook for anti-competitive behaviour.

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