Gwyneth Paltrow thinks vagina candle is 'punk rock'

Gwyneth Paltrow thinks vagina candle is 'punk rock'

The Internet was surprised when actress Gwyneth Paltrow announced the latest candle addition to her line of products under her company Goop.

The candle, created by Heretic and sold on Goop, trended and made headlines last week for its unexpected name and $75 price tag. And while a joke, that may not be far removed from the truth.

But it looks like her niche market is now being met with competition as a candle that apparently "smells like my penis" is trending. Perhaps even more baffled than when Paltrow is asked if she remembers being in a Marvel movie.

Most of us were taken aback when the Goop Lab star launched the new This Smells Like My Vagina candle on her lifestyle brand's website earlier this month.

"Well, it's a candle".

On January 13, Goop's This Smells Like My Vagina candle was available for purchase online and it was both popular and unpopular at the same time. "I was with [perfumer] Douglas Little for his brand Heretic, and we were kind of messing around and I smelled this attractive thing and I was like, "This smells like my vagina", and I was kidding, obviously". The clip shows the crew in a controlled environment with someone who directs their "trip". One woman can be heard stating that the tea, which is obviously gross, has an "earthy" flavor.

"So it actually became this thing that it was amusing to us and but also a little bit punk rock", she explained. By thinking in those terms, the candle is breaking the system. After all, if the candle Goop was selling was called Gwyneth's Vagina that would be the most narcissistic thing anyone has ever done, and...

'I think women, a lot of us have grown up feeling certain degrees of shame around our bodies, so this is just a bit of a subversive candle about us out there'.

As for the phallic version, Bronstorph said, "We actually didn't want to give it a scent, but rather point out how the functionality of a candle like this is no different however it smells, as a reminder of how ridiculous the wage gap is in today's day and age".

However, not all people are on board with the one-of-a-kind product.

Marketing is so compelling for Goop, it's no marvel Paltrow now operates a significant empire.

It's tough not to sensationalize Paltrow when THR notes that the event included a vulva-inspired floral wall for photos and an episode screening (Paltrow's Netflix series, The Goop Lap, premieres this Friday) that featured 90-year-old sex educator Betty Dodson offering lessons in orgasm.

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