Apple Music Joins Music Industry’s Blackout Tuesday Black Lives Matter Awareness Campaign

Apple Music Joins Music Industry’s Blackout Tuesday Black Lives Matter Awareness Campaign

Thousands took to social media on Tuesday to show solidarity with the Black Lives Matters movement by participating in Blackout Tuesday - but leaders are asking participants not to use hashtags associated with the movement.

Rihanna, Alicia Keys, Radiohead, Coldplay, Kelly Rowland, Beastie Boys and were among the celebrities to join Black Out Tuesday on social media. "If you are white, black, brown or anything in between I am sure you feel (left) hopeless by the racism going on in America right now", Beyonce posted in an Instagram video.

In addition, the streaming giant will also include a black logo and headline image on some of its flagship podcasts, including Today's Top Hits and RapCaviar, along with all of its urban and R&B playlists. "The fight against racial inequality, injustice, and straight up racism doesn't stop with financial donations and words of support", it reads.

The world of classical music has fallen silent today to observe "Black Out Tuesday", in a powerful show of solidarity for Black Lives Matter.

Users are opting to post a simple black tile on their feed and are committing to not posting anything else for the rest of the day, unless directly related to the BLM movement.

Some on social media questioned if posting black squares would divert attention away from posts about the Black Lives Matter movement.

Columbia Records clarified that "Black Out Tuesday" should not be treated as a simple day off, but a time for studied reflection. Many record companies have said they will not be releasing any new music this week while others have encouraged staff members to take the day off to reflect and educate themselves on the topographies of race. "To protect and empower the Black communities that have been made them disproportionately wealthy in ways that are measurable and transparent".

The initiative is being spearheaded by music industry execs Jamila Thomas and Brianna Agyemang under the banner #TheShowMustBePaused.

This Tuesday was intentionally picked to interrupt the working week as "Monday suggests a public holiday", and it's too late by Friday. It's not a day to disconnect from the issue at hand, but a chance for people in music to disconnect from work and come together in support of the Black community while representing "an urgent step of action to provoke accountability and change".

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