Amazon's Prime Day highlights the huge stakes ahead for retail

Amazon's Prime Day highlights the huge stakes ahead for retail

"In addition, to help customers discover more local brands on Amazon.com.au, we are proud to put small Australian businesses front and centre through our "Shop Local" store on Prime Day and beyond".

This year is no different with our local Prime Day beginning at 12am AEDT on Tuesday October 13 and finishing up at 11:59pm AEDT Wednesday 14 October.

This period will see Prime customers presented with an nearly unimaginable selection of products with prices slashed. As part of the event, members will be able to shop deep discounts on apparel and accessories from brands like Under Armour, Lacoste and Adidas, as well as electronics, toys and more gifts just ahead of the holidays.

"There has been an explosion in e-commerce demand with the pandemic but we started preparing for Prime Day in Brazil long before that", Amazon's country manager Alex Szapiro said in an interview. Based on this year's sale dates, it also appears that Amazon wants to position the shopping event as a sort of kick-off to the holiday shopping season.

Amazon is also launching early Prime Day offers: Starting today, shoppers can get deals on its Echo Dot and Fire devices, as well as score discounts on Amazon Music Unlimited, Audible Premium Plus and Kindle Unlimited memberships.

And industry insiders expect this year's event to be even more of success. A vast array of products Amazon sells will be on sale during the event, including gaming chairs.

Remember that you need an Amazon Prime membership to get access to the deals - but you don't necessarily need to pay for it.

Starting Monday through October 12, Amazon will offer Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses in Amazon's store.

Among the local businesses Amazon Prime users can support is The Pyjama Factory.

The event offers a strong incentive to become an Amazon Prime member.

And beginning October 6, you can get the Toshiba 32-inch Smart HD Fire TV Edition TV for $119.99, the Insignia 43-inch Smart 4K UHD Fire TV Edition TV for $199.99, and save $40 on Echo Show 5.

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