TV presenter Zef Eisenberg tragically killed in record attempt

TV presenter Zef Eisenberg tragically killed in record attempt

Zef Eisenberg, founder of the global health brand Maximuscle, has been killed in a motorbike accident during his bid to set a new British land speed record.

North Yorkshire Police said an investigation into the crash was ongoing.

"Please do not try to access the airfield at this time".

A full investigation is to take place into the circumstances of the incident at Elvington Airfield to the east of York on Thursday afternoon.

Motorsport UK said the 47-year-old's auto "went out of control at high speed at the end of a run" on Thursday.

"Local police and ambulance crews attended, however the driver tragically died at the scene".

'Our thoughts are with the driver's family, who have been informed, the organisers of the event, and other members of the motorsport community present'.

Mr Eisenberg left behind his partner Mirella D'Antonio and two children, it added.

Straightliners ‘Top Speed’ record event
Zef Eisenberg prior to being airlifted to hospital in 2016

The attempt was organised by Straightliners Limited and the UK Timing Association, which said: "All in Straightliners and UKTA extend their condolences to Zef's partner Mirella, the Eisenberg family, the vehicle operating and build crew and all those who supported Zef's speed efforts with his bikes and auto".

Guernsey-based Mr Eisenberg was involved in a "near-death" 230mph crash at the same airfield in 2016.

Speaking previously to motorbike publication Goodwood Road and Racing, Eisenberg spoke about what it feels like to do such high speeds.

The 47-year-old, who was based in Guernsey, one the Channel Islands, almost lost his life on the same airfield in 2016 following a 370 kilometer-per-hour crash and there were fears he would never walk again.

Eisenberg was involved in a risky crash at the airfield in 2016, while 10 years earlier former "Top Gear" presenter Richard Hammond suffered a near-fatal accident while driving at over 300 miles per hour at Elvington, leaving him with damage to his brain.

The racer holds a Guinness world record for exceeding 225mph (363kmh) in a turbine-powered motorbike, which he set in 2015.

The driver died while trying to complete a land speed record.

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