Apple fined 10 million euros over misleading iPhone water resistance claims

Apple fined 10 million euros over misleading iPhone water resistance claims

According to the Authority, however, the messages did not clarify that these claims were true only in the presence of specific conditions, for example during specific and controlled laboratory tests with the use of static and pure water, and not in normal use of the devices by consumers.

The national competition authority, AGCM, found Apple's claims did not hold up under real-world conditions. The regulator said the lack of guarantee was enough to "deceive consumers" in light of the "emphatic advertising boast of water resistance". Apple claims that its different iPhone models are water resistant up to 30 minutes at a depth of up to four meters (depending on the model).

Italy has fined Apple $12 million (about Sh1.3 billion) for misleading its buyers about the iPhone's waterproof feature. An "IP" rating, such as "IP68" defines in numerical values protection against solid particles such as dust (the first digit) and protection against ingress of liquids (the second digit), on scales of 1-6 and 1-9, respectively.

Apple was fined €5m for each of the two infractions.

Have you had any problems with iPhone water-resistance?

Ironically, Apple in its warranty also issued a disclaimer saying that water damage is not covered in the iPhone's warranty; despite marketing the phone as a water resistant device.

The lawsuits mirror US cases over claims that the company misled consumers about iPhone battery power and software updates that slowed the performance of the devices.

The group sent a cease and desist letter to Apple in July, asking it to stop a practice that allegedly forces users to install updates that slow down their phones so much that they become obsolete and a new model is needed.

In addition to the fine, the AGCM said it was appropriate for Apple to offer warranty assistance to customers affected by liquid damage.

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