Apple’s iPhone 12 Bestselling 5G Smartphone in October, Despite Its Delayed Launch

Apple’s iPhone 12 Bestselling 5G Smartphone in October, Despite Its Delayed Launch

Ultimately, both iPhone 12 Pro and the iPhone 12 garnered approximately a fourth of total 5G mobile phone sales for October.

The iPhone 12 models sold in the U.S. also support mmWave 5G, and this increased the penetration of mmWave capable smartphones from 5 percent in September to 12 percent in October.

Sales of the ‌iPhone 12‌ and ‌iPhone 12 Pro‌ have more than doubled the penetration of mmWave-capable smartphones from 5% in September to 12% in October.

There is more than one reason for this kind of achievement by iPhone 12. Compared to other 5G offerings, which have a regional presence, the iPhone 12 has a wider market coverage - it is available in over 140 countries, thus helping sale, the report said. Samsung's Galaxy Note 20 Ultra is on the third spot which held the crown of best-selling 5G cellphone till the availability of 5G iPhones.

The report also suggests that the iPhone 12 series sales will stay high in demand throughout the Q4 of 2020, especially during the holiday season in December. The report also mentions that the iPhone 12 accumulated to about 24 percent of all 5G smartphone sales in October despite only getting two weeks on the shelves. It should be noted that this figure includes devices other than iPhone 12, such as the iPhone SE. The delayed launch of the iPhone 12 series is also expected to keep the momentum going into 2021. However, the lack of key components seen across the industry may threaten this goal. It was followed by another handset from the big A, the iPhone 12 Pro, which got 8% of the global market. This translates into a market share of around 20%, and a multi-year high.

As a result, Nikkei estimates that iPhone production for the whole year could reach 230 million units.

Apple originally introduced the controversial notch on the iPhone X, and the same design approach has been used since then for every new-generation model.

The iPhone 12 and the 12 Pro Max were made available much earlier than the iPhone 12 Mini and the 12 Pro Max. Meanwhile, the iPhone 12 Mini reportedly performs lower than Apple's initial estimates.

The graph below shows the market shares of each of the top 10 selling 5G smartphones in October.

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