YouTube revises policies to ban unsafe challenge and prank videos

YouTube revises policies to ban unsafe challenge and prank videos

The "Tide pod challenge", in which participants ingest small packets of laundry detergent, has killed at least six people and sent thousands to hospitals, according to the nonprofit Consumer Reports.

A recent craze popping up on YouTube is the "Bird Box" challenge, in which participants blindfold themselves before undertaking everyday activities like walking, exercising, crossing a busy street or driving a vehicle.

But the clarifications "make it clear that challenges like the Tide pod challenge or the Fire challenge, that can cause death and/or have caused death in some instances, have no place on YouTube", the company said in a blog post.

YouTube also says it is drawing the line on content that "intends to incite violence or encourage unsafe or illegal activities" that have a risk of serious harm or death.

"We also don't allow pranks that cause children to experience severe emotional distress, meaning something so bad that it could leave the child traumatized for life".

"YouTube is home to many beloved viral challenges and pranks, like Jimmy Kimmel's "Terrible Christmas Presents" prank or the water bottle flip challenge", said YouTube, which is owned by Google's parent, Alphabet.

YouTube has toughened its stance on risky pranks and challenges.

YouTube has unveiled updated community guidelines for creators, with a new section on risky challenges and pranks, clarifying its position on the behaviour: That is, don't do it.

YouTube didn't specifically mention the Bird Box challenge in its FAQ, but said the examples it did provide, mentioned above, are "not exhaustive".

YouTube has moved to ban videos that depict unsafe activity that could cause injury or death - like the "Bird Box" and "Tide Pod" challenges, which were both very popular on the site previous year.

Prank channels were some of the most popular on YouTube a few years ago, and some continue to be popular today.

Ever since the concept of uploading videos on the internet has been around, there has been no shortage of people trying to do stupid things on camera for internet fame.

YouTube said it'll give creators a two-month grace period, as it works to remove these pranks and challenges from the platform. Anything already uploaded won't be counted as a strike towards the channel, but it will be removed.

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