Super Bowl ad to thank veterinarians who are helping save CEO's dog

Super Bowl ad to thank veterinarians who are helping save CEO's dog

"Scout is kind of the flawless patient, in that he's tolerated multiple modes of therapy very well, his primary tumor has responded beautifully to treatment, and we've been able to maintain his quality of life at a very high level", UW School of Veterinary Medicine professor David Vail tells WMTV.

The Super Bowl commercial aptly titled, "Lucky Dog", is an act of appreciation to the team of veterinarians who saved Scout.

The seven-year-old golden retriever named Scout was featured as the star of WeatherTech's 2019 Super Bowl commercial which showcased their new line of pet-friendly products. I'm like 'I'm not putting that dog down.

"This is an awesome opportunity not only for the University of Wisconsin-Madison and the School of Veterinary Medicine, but for veterinary medicine worldwide", Mark Markel, dean of the School of Veterinary Medicine told WMTV.

MacNeil, the founder and CEO of WeatherTech, purchased the ad to highlight Scout's cancer treatment journey and raise money for the University of Wisconsin's veterinary program.

This year, however, MacNeil's $6 million time slot tells the story about how he nearly lost Scout to cancer.

According to a university statement, MacNeil lost three previous dogs to cancer before an ultrasound found a tumor on Scout's heart. By September, the 7-year-old dog's tumor miraculously decreased by 90 percent.

The 2020 Super Bowl is this Sunday, Feb. 2, at 6:30 p.m., when the San Francisco 49ers play the Kansas City Chiefs in Miami, Florida.

David MacNeil, the CEO of auto accessory company WeatherTech, bought a Super Bowl ad for the University of Wisconsin School of Veterinary Medicine that's set to air in the second quarter of Sunday's game. At the end of it, viewers are encouraged to donate to the school via, with 100 percent of the proceeds going to the school. Oh no. From what the veterinary school's dean, Mark Markel, told NBC, a lot of animal cancer treatments and research helps doctors understand how the disease works and can be treated in humans, as well.

"Scout's illness devastated us", MacNeil told the school.

This weekend, the CEO will ask Super Bowl viewers to help the researchers who gave Scout a second chance. The goals are to better diagnose, treat and prevent cancer and identify new drugs and treatments using the funding.

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