Facebook fights back against changes to Apple’s privacy settings

Facebook fights back against changes to Apple’s privacy settings

With Apple refusing to budge, Facebook will now urge users to enable activity tracking to serve them personalized ads via a prompt.

In the next iOS 14 update, Apple Watch will give you haptic feedback to let you know your iPhone has been unlocked, reports Pocket-lint.

Last week Facebook CEO Mark Zuckerberg called Apple one of his company's biggest competitors and claimed the changes coming in iOS 14 would hurt millions of businesses around the world. Of course, users will have the choice to deny the request, or choose to accept it if they want Facebook to collect their data across apps and websites.

Apple and Facebook are on diametrically opposing sides of an ongoing debate about online privacy.

Facebook is now testing the pop-up on select users but is expected to roll out the message to all users ahead of Apple's update in the early Spring.

"Apple's new prompt is created to present a false trade-off between personalised ads and privacy; when in fact, we can provide both".

Facebook adds: "We feel that people deserve the additional context, and Apple has said that providing education is allowed". It asks for similar permissions, but frames them as a way to "get ads that are more personalized" and "support businesses that rely on ads to reach customers".

Facebook has also accused Apple of anti-competitive conduct because Apple has a growing catalogue of paid apps and its own digital advertising business, which have been "carved out from their own rules".

Apple has supported the use of an additional number on your phone via an eSIM (embedded SIM card) for the past two years - it debuted with the arrival of the iPhone Xr and XS series.

A feud between the Silicon Valley companies heated up last week as Apple's chief executive implied Facebook's business model promotes disinformation and violence, and the social network reportedly prepared an antitrust lawsuit against Apple over control of the App Store.

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